/* Implifire grow — Brand Kit v3 HARD redesign */
:root {
  --bg: #0B0C0F;
  --elev: #14161C;
  --card: #1A1D26;
  --line: #2A2F3A;
  --text: #F2F0EC;
  --muted: #A8A29A;
  --ember: #E85D04;
  --ember-hot: #FF7A1A;
  --ember-deep: #C2410C;
  --ember-glow: rgba(232, 93, 4, 0.35);
  --ember-soft: rgba(232, 93, 4, 0.12);
  --cream: #FFEDD5;
  --ok: #3DD68C;
  --font: ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif;
  --radius-btn: 10px;
  --radius-card: 12px;
  --tap: 44px;
  --wrap: 720px;
  --wrap-wide: 960px;
  --if-bg: var(--bg);
  --if-bg-elev: var(--elev);
  --if-bg-card: var(--card);
  --if-border: var(--line);
  --if-text: var(--text);
  --if-muted: var(--muted);
  --if-ember: var(--ember);
  --if-ember-hot: var(--ember-hot);
  --if-ember-deep: var(--ember-deep);
  --if-ember-glow: var(--ember-glow);
  --if-ember-soft: var(--ember-soft);
  --if-cream: var(--cream);
  --fire: var(--ember);
  --fire2: var(--ember-deep);
  --card2: var(--elev);
}
*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  font-family: var(--font);
  background: var(--bg);
  color: var(--text);
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  padding-bottom: 88px;
}
img { max-width: 100%; height: auto; display: block; }
a { color: var(--cream); }
.brand-word { letter-spacing: 0; white-space: nowrap; }
.brand-fire { color: var(--ember); }

/* —— Floating pill nav —— */
.pill-nav {
  position: sticky;
  top: 12px;
  z-index: 50;
  display: flex;
  justify-content: center;
  padding: 0 12px;
  pointer-events: none;
}
.pill-nav-inner {
  pointer-events: auto;
  display: flex;
  align-items: center;
  gap: .65rem;
  max-width: var(--wrap-wide);
  width: 100%;
  padding: .45rem .55rem .45rem .65rem;
  background: rgba(20, 22, 28, 0.72);
  backdrop-filter: blur(16px) saturate(1.2);
  -webkit-backdrop-filter: blur(16px) saturate(1.2);
  border: 1px solid rgba(42, 47, 58, 0.9);
  border-radius: 999px;
  box-shadow: 0 8px 32px rgba(0,0,0,.45), 0 0 0 1px rgba(232,93,4,.08);
}
.pill-nav .brand {
  display: inline-flex;
  align-items: center;
  gap: .5rem;
  text-decoration: none;
  color: var(--text);
  font-weight: 800;
  font-size: 1.05rem;
  flex-shrink: 0;
}
.pill-nav .brand-mark {
  width: 36px;
  height: 36px;
  border-radius: 10px;
  object-fit: cover;
  filter: drop-shadow(0 0 10px var(--ember-glow));
}
.pill-nav .navlinks {
  display: flex;
  gap: .15rem;
  margin-left: auto;
  overflow-x: auto;
  -webkit-overflow-scrolling: touch;
  scrollbar-width: none;
}
.pill-nav .navlinks::-webkit-scrollbar { display: none; }
.pill-nav .navlinks a {
  color: var(--muted);
  text-decoration: none;
  font-size: .82rem;
  font-weight: 650;
  padding: .45rem .7rem;
  border-radius: 999px;
  white-space: nowrap;
  min-height: var(--tap);
  display: inline-flex;
  align-items: center;
}
.pill-nav .navlinks a:hover,
.pill-nav .navlinks a:focus { color: var(--text); background: var(--ember-soft); }

/* —— Full-bleed mesh hero —— */
.hero-bleed {
  position: relative;
  min-height: 100svh;
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  padding: 5.5rem 1.15rem 1.5rem;
  overflow: hidden;
  isolation: isolate;
}
.hero-bleed::before {
  content: "";
  position: absolute;
  inset: 0;
  z-index: -2;
  background:
    radial-gradient(ellipse 80% 55% at 15% 20%, rgba(232,93,4,.28), transparent 55%),
    radial-gradient(ellipse 70% 50% at 90% 10%, rgba(255,122,26,.18), transparent 50%),
    radial-gradient(ellipse 60% 45% at 70% 85%, rgba(194,65,12,.22), transparent 55%),
    radial-gradient(ellipse 50% 40% at 20% 90%, rgba(232,93,4,.12), transparent 50%),
    linear-gradient(165deg, #0B0C0F 0%, #14161C 45%, #0B0C0F 100%);
}
.hero-bleed::after {
  content: "";
  position: absolute;
  inset: 0;
  z-index: -1;
  opacity: .45;
  background-image:
    repeating-linear-gradient(115deg, transparent 0 18px, rgba(232,93,4,.04) 18px 19px),
    repeating-linear-gradient(25deg, transparent 0 28px, rgba(255,122,26,.03) 28px 29px);
  pointer-events: none;
}
.hero-mark {
  width: 64px;
  height: 64px;
  border-radius: 18px;
  object-fit: cover;
  filter: drop-shadow(0 0 24px var(--ember-glow));
  margin-bottom: 1rem;
}
.hero-eyebrow {
  display: inline-flex;
  align-items: center;
  gap: .4rem;
  font-size: .78rem;
  font-weight: 700;
  letter-spacing: .06em;
  text-transform: uppercase;
  color: var(--cream);
  background: var(--ember-soft);
  border: 1px solid rgba(232,93,4,.35);
  padding: .4rem .75rem;
  border-radius: 999px;
  margin-bottom: 1rem;
}
.hero-bleed h1 {
  font-size: clamp(2.1rem, 8.5vw, 3.5rem);
  line-height: 1.05;
  font-weight: 900;
  letter-spacing: -0.03em;
  margin: 0 0 1rem;
  max-width: 18ch;
}
.hero-bleed .lede {
  color: var(--muted);
  font-size: 1.05rem;
  margin: 0 0 1.25rem;
  max-width: 36rem;
}
.price-chip {
  display: inline-flex;
  align-items: baseline;
  gap: .35rem;
  background: linear-gradient(135deg, rgba(232,93,4,.25), rgba(194,65,12,.15));
  border: 1px solid rgba(232,93,4,.5);
  box-shadow: 0 0 40px var(--ember-glow), inset 0 1px 0 rgba(255,237,213,.12);
  border-radius: 16px;
  padding: .85rem 1.15rem;
  margin: 0 0 1.25rem;
}
.price-chip .amt {
  font-size: clamp(2rem, 9vw, 2.75rem);
  font-weight: 900;
  color: var(--ember-hot);
  letter-spacing: -0.03em;
  line-height: 1;
}
.price-chip .meta {
  font-size: .85rem;
  color: var(--cream);
  font-weight: 650;
}
.offer-chips {
  display: flex;
  flex-wrap: wrap;
  gap: .5rem;
  margin: 0 0 1.35rem;
}
.offer-chip {
  font-size: .8rem;
  font-weight: 700;
  color: var(--text);
  background: var(--card);
  border: 1px solid var(--line);
  border-radius: 999px;
  padding: .45rem .8rem;
}
.offer-chip strong { color: var(--ember-hot); }
.hero-cta {
  display: block;
  width: 100%;
  text-align: center;
  text-decoration: none;
  color: #fff;
  font-weight: 800;
  font-size: 1.1rem;
  min-height: 52px;
  padding: .95rem 1.25rem;
  border-radius: var(--radius-btn);
  background: linear-gradient(135deg, var(--ember), var(--ember-deep));
  box-shadow: 0 8px 28px var(--ember-glow);
  margin-top: auto;
}
.hero-cta:hover { filter: brightness(1.06); }
.hero-cta-ghost {
  display: block;
  width: 100%;
  text-align: center;
  text-decoration: none;
  color: var(--text);
  font-weight: 700;
  font-size: .95rem;
  min-height: 48px;
  padding: .8rem 1rem;
  border-radius: var(--radius-btn);
  background: transparent;
  border: 1px solid var(--line);
  margin-top: .65rem;
}
.hero-inner { max-width: var(--wrap); margin: 0 auto; width: 100%; }

/* —— Buttons —— */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: .4rem;
  text-decoration: none;
  color: #fff;
  font-weight: 800;
  font-size: 1rem;
  min-height: 48px;
  padding: .75rem 1.2rem;
  border-radius: var(--radius-btn);
  background: linear-gradient(135deg, var(--ember), var(--ember-deep));
  box-shadow: 0 6px 22px var(--ember-glow);
  border: none;
  cursor: pointer;
  font-family: inherit;
}
.btn:hover { filter: brightness(1.05); }
.btn.ghost {
  background: transparent;
  color: var(--text);
  box-shadow: none;
  border: 1px solid var(--line);
}
.btn.full { width: 100%; }
.btns { display: flex; flex-wrap: wrap; gap: .65rem; }

/* —— Sections —— */
.wrap { max-width: var(--wrap); margin: 0 auto; padding: 0 1.15rem; }
.wrap-wide { max-width: var(--wrap-wide); margin: 0 auto; padding: 0 1.15rem; }
.section-pad { padding: 2.5rem 0; }
.sec-kicker {
  display: inline-block;
  font-size: .72rem;
  font-weight: 800;
  letter-spacing: .1em;
  text-transform: uppercase;
  color: var(--cream);
  background: var(--ember-soft);
  border: 1px solid rgba(232,93,4,.3);
  padding: .35rem .7rem;
  border-radius: 999px;
  margin-bottom: .75rem;
}
.sec-title {
  font-size: clamp(1.55rem, 5.5vw, 2.1rem);
  font-weight: 900;
  letter-spacing: -0.025em;
  line-height: 1.15;
  margin: 0 0 .5rem;
}
.sec-lede { color: var(--muted); margin: 0 0 1.25rem; font-size: 1rem; }

/* —— Playbook strip —— */
.playbook-band {
  margin: 0;
  padding: 1.75rem 1.15rem;
  background:
    linear-gradient(120deg, rgba(232,93,4,.18), transparent 55%),
    var(--elev);
  border-top: 1px solid rgba(232,93,4,.35);
  border-bottom: 1px solid var(--line);
}
.playbook-band .inner {
  max-width: var(--wrap);
  margin: 0 auto;
  display: flex;
  flex-direction: column;
  gap: 1rem;
}
.playbook-band h2 { margin: .35rem 0; font-size: 1.35rem; font-weight: 850; }

/* —— Offer SLABS (not card grid) —— */
.offer-slab {
  padding: 2.25rem 1.15rem;
  border-bottom: 1px solid var(--line);
  position: relative;
}
.offer-slab.featured {
  background:
    radial-gradient(ellipse 90% 80% at 0% 50%, rgba(232,93,4,.22), transparent 60%),
    linear-gradient(180deg, #14161C, #0B0C0F);
  border-top: 2px solid var(--ember);
}
.offer-slab .slab-inner { max-width: var(--wrap); margin: 0 auto; }
.offer-slab .slab-icon {
  font-size: 1.75rem;
  margin-bottom: .5rem;
  filter: drop-shadow(0 0 12px var(--ember-glow));
}
.offer-slab .slab-eyebrow {
  font-size: .72rem;
  font-weight: 800;
  letter-spacing: .1em;
  text-transform: uppercase;
  color: var(--ember-hot);
  margin-bottom: .4rem;
}
.offer-slab h3 {
  font-size: clamp(1.6rem, 6vw, 2.2rem);
  font-weight: 900;
  margin: 0 0 .35rem;
  letter-spacing: -0.02em;
}
.offer-slab .slab-price {
  font-size: clamp(2.4rem, 10vw, 3.25rem);
  font-weight: 900;
  color: var(--ember-hot);
  letter-spacing: -0.03em;
  line-height: 1;
  margin: .5rem 0 1rem;
}
.offer-slab .slab-price span {
  font-size: 1rem;
  font-weight: 650;
  color: var(--muted);
}
.offer-slab p { color: var(--muted); margin: 0 0 1.25rem; max-width: 36rem; }

/* —— Snap carousel —— */
.snap-rail {
  display: flex;
  gap: .85rem;
  overflow-x: auto;
  scroll-snap-type: x mandatory;
  -webkit-overflow-scrolling: touch;
  padding: .25rem 1.15rem 1rem;
  margin: 0 -0; /* full bleed via parent */
  scrollbar-width: none;
}
.snap-rail::-webkit-scrollbar { display: none; }
.snap-card {
  flex: 0 0 min(82vw, 300px);
  scroll-snap-align: start;
  background: var(--card);
  border: 1px solid var(--line);
  border-radius: var(--radius-card);
  padding: 1.25rem;
  box-shadow: 0 12px 32px rgba(0,0,0,.35);
}
.snap-card .n {
  font-size: 1.75rem;
  font-weight: 900;
  color: var(--ember);
  line-height: 1;
  margin-bottom: .65rem;
}
.snap-card strong { display: block; font-size: 1.05rem; margin-bottom: .4rem; }
.snap-card p { margin: 0; color: var(--muted); font-size: .92rem; }
.snap-section { padding: 2.25rem 0 1.5rem; overflow: hidden; }
.snap-section .wrap { margin-bottom: 1rem; }

/* —— Who cards —— */
.who-stack { display: flex; flex-direction: column; gap: .85rem; }
.who-card {
  background: var(--card);
  border: 1px solid var(--line);
  border-radius: var(--radius-card);
  padding: 1.25rem;
}
.who-card h3 { margin: 0 0 .75rem; font-size: 1.1rem; }
.check { list-style: none; padding: 0; margin: 0; }
.check li {
  position: relative;
  padding-left: 1.4rem;
  margin: 0 0 .55rem;
  color: var(--muted);
  font-size: .95rem;
}
.check li::before {
  content: "";
  position: absolute;
  left: 0;
  top: .45rem;
  width: .55rem;
  height: .55rem;
  border-radius: 50%;
  background: var(--ember);
  box-shadow: 0 0 8px var(--ember-glow);
}

/* —— FAQ accordion + ember rail —— */
.faq-block {
  padding: 2.25rem 1.15rem 2.5rem;
  background: var(--elev);
  border-top: 1px solid var(--line);
}
.faq-list { max-width: var(--wrap); margin: 1.25rem auto 0; }
.faq-list details {
  border-left: 3px solid var(--ember);
  background: var(--card);
  border-radius: 0 var(--radius-card) var(--radius-card) 0;
  margin: 0 0 .65rem;
  padding: 0;
  box-shadow: 0 4px 16px rgba(0,0,0,.2);
}
.faq-list summary {
  list-style: none;
  cursor: pointer;
  font-weight: 750;
  font-size: 1.05rem;
  padding: 1.05rem 1.15rem;
  min-height: 52px;
  display: flex;
  align-items: center;
}
.faq-list summary::-webkit-details-marker { display: none; }
.faq-list details[open] summary { color: var(--cream); }
.faq-list details p {
  margin: 0;
  padding: 0 1.15rem 1.15rem;
  color: var(--muted);
  font-size: .95rem;
}

/* —— Finale —— */
.cta-finale {
  padding: 2.5rem 1.15rem;
  text-align: center;
  background:
    radial-gradient(ellipse 70% 60% at 50% 0%, rgba(232,93,4,.2), transparent 60%),
    var(--bg);
}
.cta-finale h2 { font-size: clamp(1.5rem, 5vw, 2rem); margin: 0 0 .75rem; }
.cta-finale .btns { justify-content: center; flex-direction: column; max-width: 360px; margin: 0 auto; }
.cta-finale .btns .btn { width: 100%; }

.footer {
  text-align: center;
  color: var(--muted);
  font-size: .82rem;
  line-height: 1.6;
  padding: 2rem 1.15rem 1rem;
}
.footer a { color: var(--cream); }

/* —— Sticky dock —— */
.mobile-dock {
  position: fixed;
  left: 0; right: 0; bottom: 0;
  z-index: 60;
  display: flex;
  align-items: center;
  gap: .75rem;
  padding: .65rem 1rem calc(.65rem + env(safe-area-inset-bottom));
  background: rgba(11, 12, 15, 0.94);
  backdrop-filter: blur(14px);
  border-top: 1px solid rgba(232,93,4,.45);
  box-shadow: 0 -8px 32px rgba(0,0,0,.5);
}
.mobile-dock .dock-price {
  flex-shrink: 0;
  font-weight: 850;
  font-size: .9rem;
  color: var(--cream);
  line-height: 1.2;
}
.mobile-dock .dock-price span {
  display: block;
  font-size: .7rem;
  color: var(--muted);
  font-weight: 600;
}
.mobile-dock .btn {
  flex: 1;
  min-height: 48px;
  font-size: .95rem;
}

.media-band { padding: 0 1.15rem 1.5rem; }
.media-band img {
  width: 100%;
  max-width: var(--wrap);
  margin: 0 auto;
  border-radius: var(--radius-card);
  border: 1px solid var(--line);
}

@media (min-width: 720px) {
  .hero-bleed { padding: 6rem 2rem 2.5rem; justify-content: center; min-height: 88svh; }
  .hero-mark { width: 72px; height: 72px; }
  .hero-cta, .hero-cta-ghost { max-width: 420px; }
  .offer-slab .slab-inner { display: grid; grid-template-columns: 1fr auto; gap: 1.5rem; align-items: center; }
  .playbook-band .inner { flex-direction: row; align-items: center; justify-content: space-between; }
  .cta-finale .btns { flex-direction: row; max-width: none; }
  .cta-finale .btns .btn { width: auto; }
  .who-stack { display: grid; grid-template-columns: 1fr 1fr; gap: 1rem; }
  .snap-card { flex: 0 0 280px; }
  .mobile-dock { display: none; }
  body { padding-bottom: 0; }
}


/* —— v3.1 imagery frames —— */
.hero-with-media {
  display: flex;
  flex-direction: column;
  gap: 1.5rem;
  width: 100%;
  max-width: var(--wrap);
  margin: 0 auto;
}
.hero-copy { display: flex; flex-direction: column; align-items: flex-start; width: 100%; }
.hero-media {
  margin: 0;
  width: 100%;
  max-width: 420px;
  align-self: center;
}
.img-frame {
  border-radius: var(--radius-card);
  overflow: hidden;
  border: 1px solid rgba(232,93,4,.45);
  box-shadow:
    0 0 0 1px rgba(232,93,4,.25),
    0 0 28px var(--ember-glow),
    0 18px 40px rgba(0,0,0,.45);
  background: #0a0a0a;
}
.img-frame img,
.img-frame picture img {
  display: block;
  width: 100%;
  height: auto;
  vertical-align: middle;
}
.phone-bezel {
  border-radius: 1.35rem;
  padding: .35rem;
  background: linear-gradient(160deg, #1a1a1a, #0a0a0a);
  border: 2px solid rgba(232,93,4,.55);
  box-shadow:
    0 0 0 1px rgba(255,122,26,.2),
    0 0 32px var(--ember-glow),
    0 20px 48px rgba(0,0,0,.5);
}
.phone-bezel picture,
.phone-bezel img {
  border-radius: 1.05rem;
  overflow: hidden;
}
.fig-cap {
  display: block;
  margin: .65rem 0 0;
  padding: 0 .15rem;
  font-size: .88rem;
  color: var(--muted);
  line-height: 1.4;
  text-align: left;
}
.media-band.captioned { padding-bottom: 2rem; }
.media-band.captioned .img-frame { max-width: var(--wrap); margin: 0 auto; }
.media-band .fig-cap { max-width: var(--wrap); margin: .65rem auto 0; }
@media (min-width: 720px) {
  .hero-with-media {
    display: grid;
    grid-template-columns: 1.1fr 0.9fr;
    gap: 2rem;
    align-items: center;
  }
  .hero-media { max-width: none; align-self: stretch; }
  .hero-bleed.hero-has-media { min-height: auto; }
  .hero-bleed.hero-has-media .hero-inner { max-width: var(--wrap); }
}